Definition
Strongly Held Beliefs No Basis In Fact(s).
Pronounced “She’-Ben-O-Biff”. Similar to NIH (Not Invented Here). SHeBeNoBIF can be a reason for rejecting something or ignoring new data, purposely remaining stubborn.
Examples
Our internal IT department has SHeBeNoBIF regarding migrating to external cloud services. The repbulican party’s SHeBeNoBIF keeps dragging their approval ratings lower and lower.
CREDIT:
Dr. John G Mooney Pepperdine University ca. 2012
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